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Marketing For Architects - A Practical Guide, by Kiran Gandhi
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In this book, we discuss a few of the marketing issues for small design firms. The anti-marketing notion for architects which prevailed in 1900s, is no longer acceptable for the new generation design practices. Architects need to be more conscious of their identities and should try to reach out to the opportunities available in the market.
Don’t let the excuse of not having enough capital or resources, be a hindrance to your marketing strategies. Architects are gifted with creativity. This book will help you come up with new ideas and find unique ways to get your message out to the potential clients.
There are opportunities out there for people who know how to get there.
Say Yes to your Architectural Business when you Say Yes to Management!
- Sales Rank: #690542 in eBooks
- Published on: 2012-12-03
- Released on: 2012-12-03
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
a vission towards a better future for architects
By hashim
Its very precise , powerful and quite well organized book written about the architecture profession. This book has opened up my mind and made me believe that im going in a right path. Though the content is very less, the author has managed to deliver what is expected out of it. If you are looking to start your career as an architect then just spend few hours and read this. and most importantly, follow the links!! im looking forward to more detailed edition from the author!!
1 of 1 people found the following review helpful.
Fantastic resource
By s.meijer
This book has been very helpfull to me regarding my architecture work. Lots of great links and resources attached to the book.
I will put a lot of recommendations into practice and hopefully they will work out for my business.
Thanks for this great book!
0 of 0 people found the following review helpful.
This is not a book about marketing. And this ...
By hisham
This is not a book about marketing. And this is definitely not a practical guide.
The author either doesn't have the knowledge of how the concepts he mentions should be implemented, or simply doesn't want to make an effort and share them.
Marketing is about having people take action to hire your services. Not about the general ideas discussed in this book.
I know I need a website,I want to know how to design a website that converts.
I know I need a marketing plan, but I need a solid plan that tells me what to do, not asks me whether I know my goals, swot analysis and why I did what I do.
I want an execution plan.
I don't see one executable marketing strategy in this book.
The only takeaway I got was about pricing and a few other things.
I know I bought this for 3$ , but I'm surprised by how little value about marketing this book has in it.
I'm sorry kiran but your book shouldn't have been named "marketing for architects". A guideline for architects would be a more honest title.
Cheers for your efforts anyway
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