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You are hours away from getting past gatekeepers, overcoming objections and making more sales!What do the world’s most persuasive cold callers do that is different? Would you like to know?
The answer is that they do not cold call. They spend a little bit of time doing something else before they make the call to the decision maker….and it transforms a call from a cold one into a GREAT one.
Simple but powerful calling techniques revealed
Mark Boardman's research into how the best sales performers do their jobs has uncovered some surprising NEW and ground-breaking cold calling techniques.
The GOOD NEWS is that the techniques are not complex or difficult to apply. You will see that they are just common sense ways of selling. The strange thing is, you will almost certainly NOT have heard or read about them before.
For example, persuasive cold callers spend about 5 minutes before a call getting some information that completely changes the way the call is structured. They use the information to get straight to the decision maker and then use powerful cold calling scripts that get results.
THE COLD CALLING SECRET reveals ALL the new cold calling techniques and cold calling scripts…and much more.
Here are a few of the sales techniques revealed in the book:
Objection Handling
You will learn how to easily overcome the following objections:
· Send some literature
· I’m not interested
· We’re very happy with our current supplier
· We don’t have any budget
· I haven’t got time right now
Voicemail
· You will be shown 5 techniques that will get all your voicemails returned.
Cold Calling Techniques
…applies to telesales AND field sales (outside sales)
· You will learn some clever telephone techniques that get you past the gatekeeper (screener) and straight through to the decision maker….every time!
· You will be shown a sales technique you can use to get decision makers interested in your product and keen to discuss it further.
Cold Calling Scripts
· You will get word for word cold calling scripts that you can easily adapt to use on your own sales calls.
· You will even get the exact scripts to use when you get an objection.
Sales Lead Generation
· As a bonus you will be shown 14 very effective sales lead generation techniques.
About the author
I have been selling for a living my whole life, but it was only when I ran my own business and became a 'buyer' that I became aware of the sales techniques contained in this book. Since then I have helped many telesales people, field (outside) salespeople, sales managers and business owners rid themselves of the toils of cold calling. I really hope I can do the same for you with this book, and you can start to enjoy selling again.
Stop stressing, start earning and become a happier salesperson. Scroll up & click the buy button today!
- Sales Rank: #272611 in eBooks
- Published on: 2012-12-03
- Released on: 2012-12-03
- Format: Kindle eBook
Most helpful customer reviews
14 of 15 people found the following review helpful.
Cold calling techniquest that actually work!
By Delo
I have read a number of sales books, but found The Cold Calling Secret to be more helpful than most. What I specifically liked about the book is that it gave very specific and relevant examples. I find that many books sound good in theory, but once you try to put them into practice they fall down completely. The book is packed with great sales techniques. I constantly refer back to it. I sell senior executives in large corporation and have found The Cold calling Secret an invaluable guide. I highly recommend the book for any salesperson, new or experienced.
10 of 10 people found the following review helpful.
Amazingly helpful, even for someone in a non-sales job
By Adam Tervort
This book has changed the way I work, and opened my eyes to effective communication. I'm a teacher, so I don't have many chances to do "cold calling," but this book isn't just about that. It's an outline for how to make anyone better at presenting ideas, effectively persuading others, preparing for doing your job right, and understanding the way that sales (which drives so much of our lives today) really works.
Mark Boardman is a master salesman, and he lays out both his techniques and the techniques that have been shown to be most effective through research studies. Just the chapter that analyzes the research would be worth buying the book for, because it shows what most of us can do to quickly change our approaches and be more effective. The script sections weren't as useful for me since I'm not in sales, but I still learned a lot from reading them.
If you want to improve your communication and better understand what makes effective communicators and salespeople so effective, this is the book for you.
14 of 15 people found the following review helpful.
Great book for first timers
By J.L. Eckert
I am relatively new to sales, and I am tasked with cold calling and finding potential clients on my own. Being new to sales, I found it was, pardon the cliche, easier said then done. After reading this book I can confidently say that I have learned some new techniques that I am excited to put in to practice. I would say that anyone starting in Sales, and responsible to find their own leads should read this book.
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